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In Pretend it’s not There, you play as a young student returning home after school, only to sense an eerie presence following close behind. Desperate to believe it will go away if ignored, you go about your nightly routine. However, as you close the front door, it becomes clear—the entity has followed you inside.

Your task is to carry out mundane activities like grabbing items and completing chores, all while pretending the presence isn’t there. The challenge lies in maintaining a sense of normalcy as the unsettling tension grows. Each interaction is an exercise in self-control, where acknowledging the entity could mean losing your composure.

Balancing Routine and Fear

The gameplay focuses on navigating your home, completing simple tasks while resisting the urge to confront the monster. Moving, grabbing, and dropping objects feel straightforward, yet every action is layered with tension. The environment transforms as the presence looms, with subtle cues reminding you of its existence.

The game’s short playtime intensifies the experience, condensing the suspense into a tightly focused narrative. Each moment heightens the fear of acknowledging the entity, making even the smallest decisions feel critical. This balance between routine and dread defines the game’s unique appeal.

A Minimalist Horror Experience

Pretend it’s not There relies on atmosphere and subtle storytelling to create a deeply unsettling experience. The focus on ignoring the monster instead of fighting it provides a fresh take on psychological horror. The game’s mechanics and narrative work together to immerse players in a night filled with quiet terror.

With a playtime of 10–20 minutes, the game delivers a concise yet impactful experience. Its simple controls and minimalist approach make it accessible, while the tension-filled environment leaves a lasting impression. Pretend it’s not There is a haunting exploration of fear, routine, and the consequences of pretending something isn’t real.